Artificial intelligence (AI) in social media is picking up traction, as users are highly dynamic on social networks. Advertisers are very much aware that utilizing these assets will further boost their market presence. In this day and age, owning an online networking account is nearly as fundamental as having a social security number. As technology advances, a number of devices is being actualized in the race to win clients through artificial intelligence in social media.
Rapid evolution of social media platforms and technology such as cloud computing , mobile accounting, OCR technology has significantly changed human communication. The main goal of artificial intelligence systems is to develop systems capable of tacking complex problems in ways that are similar to human reasoning and logic. Artificial intelligence (AI) is helping vendors find new leads through social media. According to digital marketing experts, fully automated artificial intelligence systems are likely to take over all the areas of marketing in the next few years.
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The benefits that will help you better understand the opportunity posed by artificial intelligence in the world of social media marketing.
- Better customer engagement
- Reduce costs
- Put customer intelligence to work
- Social media marketing automation
Key players operating in the global artificial intelligence in social media market include IBM, Facebook, Amazon, Microsoft, Intel Corporation, Twitter, Xero, FreshBooks, NetSuite, and Oracle